What is Google AdWords?

AdWords is Google’s online advertising programme that lets you reach new customers and grow your business. With AdWords you can choose where your ad appears, set a budget you’re comfortable with and measure the impact of your ad. There’s no minimum spending commitment. You can pause or stop the service at any time. You can reach people as they search for words or phrases (which are called keywords) or when people browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.

See instant Results

With AdWords you can have your first visitors and buyers within hours. Google AdWords results are immediate. Typically, within hours of starting your Google AdWords campaign, you can expect to see increased traffic to your site. The sooner people can find you, the sooner you will see positive results in your sales pipeline.

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Be in control of your budget

One of AdWords’ primary benefits is that it’s extremely cost effective. You only pay when someone clicks on your ad, not when your ad appears. You decide how much you want to spend monthly, and you’ll never be charged more than that amount.

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Target Your Audience

A great advantage of AdWords is that your ads will be highly relevant, and will only be shown to people who are looking for something related to what you’re offering. You are able to target specific geographical locations, right down to a city level or even a certain radius around a location. AdWords also allows you to select specific hours during the day for optimal targeting.

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Measure Your Campaign

With Google AdWords every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions (how many times your ad was viewed), the click-through rate, number of conversions, conversion rate, cost per click (CPC) and cost per acquisition (CPA).

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Choose your Google AdWords Package

STARTER

GOOGLE KICK START

R6000/month
  • R200 A DAY PLAN
  • GOOGLE KEYWORDS
  • MONITORED ACTIVITIES

MODERATE

GOOGLE KICK START

R9000/month
  • R200 A DAY PLAN
  • GOOGLE KEYWORDS
  • MONITORED ACTIVITIES

ADVANCE

GOOGLE KICK START

R12000/m
  • R200 A DAY PLAN
  • GOOGLE KEYWORDS
  • MONITORED ACTIVITIES

Let us help you reach new customers and grow your business with highly effective, measurable and affordable pay-per-click (PPC) advertising. Rest assure, we will give you the competitive edge you’ve been looking for.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. This is the “natural” or un-paid way of investing into your website. The methods are also known as “organic” or “algorithmic”. Other forms of search engine marketing (SEM) target paid listings (Google AdWords). In general, the earlier or higher and the more frequently a site or web page appear in the search results list, the more visitors it will receive from search engines. That is why Search Engine Optimization (SEO) may target different kinds of search, including image search, local search, video search and industry-specific vertical searches. This also gives your company a web presence. As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding. This is to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a website by increasing the number of backlinks, or inbound links, is another Search Engine Optimization (SEO) tactic. Conclusion: We have it all figured out. Just borrow us as your Search Engine Optimization specialists to receive the best results.